Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It took place this week at The Ritz-Carlton Laguna Niguel in Dana Point, California. The tech Marketing 360 event is run by global media business 'UBM Tech', a global leader in technology media and business information who bring together the world's technology communities through live events, online properties and custom services.
The event is the only one of its kind, dedicating its honours specifically to technology marketers
The aim of the award and the program, is the draw recognition to the accomplishments of ultra-creative marketing teams working in digital media, many of which were present at the event. Of the numerous submissions however, UBM Tech General Manager Gayle Wolski and the UBM Tech advisory board selected Intuit's “Small Business, Big Game” campaign based on the its messaging, cause and level of exposure.
The idea behind 'Small Business, Big Game', was to offer one small business an all expenses-paid commercial, that would be aired during the third-quarter of the Super Bowl. The Super Bowl is amongst the most watched events in the televisual calendar, to the extent that the advertisements themselves are actively anticipated by viewers so the stakes could not have been higher. A number of finalists were shortlisted, and Intuit collected millions of votes. 'GoldieBlox' were named as the grand-prize winners. The GoldieBlox company specialises in creating innovative toys for young girls, which help to nurture their creativity through basic engineering concepts and storytelling.
Intuit are a company who specialise in helping small businesses. Their crowing achievement is the QuickBooks accounting software. QuickBooks is a convenient platform from which small businesses can send invoices, accept payments, manage VAT and track sales and expenses. The company budgeted more than $25 million in rewards and nurtured a six-month campaign, which Wolski said “Shared the stories of promising small businesses”. The UBM Tech General Manager also said that whilst many impressive campaigns came across their desks, they were “Blown away by Intuit's cause marketing approach”, and that she was humbled by how Intuit “Ultimately sponsored one company's 30 seconds of fame”.
Intuit are a company who specialise in helping small businesses
Intuits vice president of marketing Ken Wach, said that they were “Honoured to be recognised by Tech Marketing 360 and awarded its Campaign of the Year for Small Business Big Game,". Wach underlines the company's benevolent goals for the program, underlining that it was meant as a means to “Give small businesses a voice and recognise their contributions.” He also said that he felt validated and rewarded by the industry attention.
As a token of their success, Intuit were rewarded a bespoke Tech Marketing 360 surfboard, with proceeds donated to the event's beneficiary charity 'Surfers Healing'. The Californian charity is a one of a kind organisation, which aims to enhance the lives of children with special needs through surfing lessons.
For more information on Intuit, visit their official website.
For more information on Tech Marketing 360, visit the official website.
Benjamin Hiorns is a freelance copywriter from the UK who, as a self-employed individual, likes to think of himself as his very own, one-man small business.
